Are you wondering, “Why is my Google Adwords Quality Score low”? This post will help to work through some of the common problems associated with a low Adwords quality score. Please leave a comment at the bottom of this post if you have any suggestions or ideas. (Have you received our Google Adwords Coupon Code for new AdWords Accounts?)
Improving Google Adwords quality score will reduce your Cost-Per-Click (CPC) and increase your Return on Investment (ROI) and hopefully result in higher conversion ratios for your sales.
The most important concept to keep in mind in dealing with Google and Google Adwords is the word “relevancy”.
Remember – Google’s main goal is to deliver relevant search results to a users search query. This goes for organic listings as well as pay per click (ppc) Adwords results. Nearly 70% of search users use Google for a reason.
The reason is because Google delivers to us relevant search results based on your search query. You have to keep this in mind when structuring your Adwords Campaign, Ad Groups, Ad Text and Keyword basket.
The structure of your Adwords account should be as tight and as laser focused as possible. Each Ad Group should really only contain just a few keywords that are highly relevant to the Ad Text, and the Adwords optimized landing page.
Googles keyword tool does its best to encourage you to include hundreds of keywords, but best practice is to keep your keyword basket per Ad Group low.
Why? Because including keywords that are less relevant to the Ad Text / landing page will weigh down the quality score of the entire campaign.
Include your keyword in the Ad Text and in these areas of the landing page – URL, Title, Meta Descriptions, Headers, Alt Image Descriptions and italic/bold empahsis.
Doing the above actions will tell Googles algorithm that your landing page is highly relevant to your keyword and your Ad, which will improve your quality score.
This can be tricky, but is certainly in your best interest. A high click through rate tells Googles Adwords algorithm that your Ad text and keyword are highly relevant to a users search query.
How to increase click through rates?
The best way to increase click through rates is to improve your Ad text itself. Make your Ad text interesting and enticing for a user to click on.
Here are some methods to increase click through rates:
1. Use of punctuation in key areas
2. Make the title a question and use the question mark at the end
3. Trail the final sentence with a string of 3 periods…
4. Include a % or $ to make your Ad stand out
5. Any method you can think of to make your Ad stand out!
6. Use a tool such as SpyFu.com to see what Ad text your competitors are using.
If you have a keyword that is receiving tons of impressions, but no click throughs, make sure to pause that keyword! Here is the reason why. When you have non-productive keywords with low CTR, you begin to decrease the CTR of your entire campaign! Make sure to try and achieve the highest CTR you possibly can. This leads us into our next tip…
This is a sneaky little trick that you will make you bang your forehead with your hand after you’ve read it and implemented it. Create an Ad Group and keyword basket associated directly with the name of your URL/company.
Why? Many people type in web addresses in Google’s search bar rather than the browser address bar. Using this method, your site will appear in the sponsored listing result and will result in a higher CTR.
This is another sneaky little trick you may not have considered. Include in the content of your landing page a link out to a highly reputable article/site (such as Wikipedia) about the targeted keyword. This re-affirms to Google’s Adwords algorithm that your page directly related to the users search query.
Adwords Quality Score Tips Synopsis / Cheat Sheet.
1. Keep your Ad Group as tight as possible
2. Include your keyword in the specific Ad Text
3. Include your keyword in landing page URL, Title, Meta’s, and Alt image text
4. Include keyword in italic and bold on landing page
5. Increase CTR through improved Ad text
6. Increase overall account CTR through using URL as keyword
7. Focus on high CTR instead of high impressions!
8. Get Local Search Marketing ! Include a city / area to increase CTR.