Category: Search Marketing Blog

Google Places Optimization

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Google Places Optimization

Google Places Optimization

Google Places Optimization couldn’t be any easier with these google places optimization tips. We help answer how to optimize a google places page.

Whether you are a small business owner, an internet marketer, or helping other companies achieve higher search engine ranking, our goal is to help you achieve positive results and answer any question you may have.

First, we must understand that Google Places rank results are generated utilizing a very unique search algorithm within Google.

The places page results are an amalgamation of organic ranking, business directory listings, geographic relevance for a business (google maps) and Web 2.0 relevance /popularity.

In this article, we will break down optimization for each of these areas in order to increase your google places results: Business Directory, Google Maps, Organic Ranking and overall Places Tips.

Business Directory Optimization

We can’t stress the importance of business relevance and identical business listing information spread across the entire internet.

N-A-P (Name-Address-Phone)

Does your business information appear identically the same all across the web? Google scours the internet throughout hundreds of business listing directories in order to substantiate your business information and identity.

The more directories your business appears on, and the more relevant each listing is to your physical address, business name and phone number, the more relevant you are displaying your company information to Google’s algorithm.

Verify and check your business listing information on these sites:

  • Yelp.com
  • CitySearch.com
  • InsiderPages.com
  • Manta.com
  • Yippie.biz
  • Hotfrog.com
  • YP.com
  • YellowBot.com
  • JudysBook.com
  • AngiesList.com
  • SuperPages.com

Directory Citations are only the beginning!

The above citations are a great start, but you must also work on getting them indexed within the search engines.

How can you do this?

Utilize a social bookmarking service such as OnlyWire.com or SocialPoster.com. The SEO effectiveness of this technique can not be understated! Get in the habit of socially bookmarking each and every one of your incoming URL links to your direct website. You will be amazed at the results.

IMPORTANT! When creating and verifying your directory citations, it is CRUCIALLY important that your business information is the EXACT same as what is shown on your Google Places page. Remember, N-A-P. Make sure the business hours, description and category selected are as close to the same as possible.

Google Maps Optimization Strategies for Places

Remember, Google’s intent is to deliver the most relevant results based on a users search query. If Google Places is partly a function of their Google mapping results, how can we make sure we are delivering Google excelling mapping information?

Google Maps Algorithm SEO Tips

1. Generate a KML Sitemap File. A KML sitemap file includes geographic and latitude / longitude instructions for Google to pinpoint your exact business location. You can create the KML sitemap and follow the instruction here: http://www.geositemapgenerator.com/

2. Geo-Optimize your photos. Utilize Panoramio or Picasa to ‘geo-tag’ your photos before you upload them to Google Places.

3. Geo-Optimize your videos. Utilize Picasa to create YouTube videos and ‘geo-optimize’ your videos within the YouTube video account editor.

4. Create Specific Map within Google Maps. As a Google account holder, you have the ability to create custom mapping routes within Google Maps. Simple click “create map” on maps.google.com!

5. Utilize hCard Microformatting on the ‘Contact’ page to display Business Name, Address, Phone Number, Business Description, Service Hours and Ratings. hCard microformatting is a way to present information to search engines in a way that allows them to index your information in a pleasing way. Learn more abour hCard microformatting here: http://microformats.org/wiki/hcard

Insider Tip: Utilize your N-A-P in all of your YouTube Videos as well as your Optimized Photo Descriptions!

Business Reviews for Google Places Optimization

You need to make certain that you are generating reviews for your business across the internet. Not just reviews on Google Places! Begin to generate reviews on all web properties you are able to, including (but not limited to) Yelp, CitySearch and InsiderPages. SUPER Tip: Create a “Review” page within your website and utilize hCard microformatting to generate reviews directly on your site!

More Google Places Optimization Tips are on the way from our YouTube Account!…

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A MUST for SEO – Local Citation Finder

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Invaluable tool for finding local citations in order to improve your local business SEO.

http://www.whitespark.ca/local-citation-finder/

Go there and propser!

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Affordable Small Business SEO

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Increased Website Rank

Our SEO for Small Businesses Produces Results

Affordable small business SEO. Low Cost Search Engine Optimization designed to rank your website high in Google, Yahoo and Bing.

Hello – My name is Aaron Landreth. I am the owner of GetLocalSearchMarketing.com. (Visit my LinkedIn Profile.)

I’m not going to fill you up with a bunch of hype or internet marketing BS. The reality is, our work is effective. This post is long – But, if you are serious about generating more business online, you will read through entire post and take action.

We are a small business with a specialty in affordable search engine optimization. In fact, our firm may be smaller than you may think. I run this business along with a small handful of true search marketing specialists that contribute their genius to make the magic happen.

Though small, we are great at what we do. More than likely, you found us because of our search engine optimization efforts. :-)

If you were to email us through the contact page, the email would come directly to me. No one else. I believe in running our online search engine optimization business ‘hands on’ and I make sure that all of our clients receive my personal attention.

If you are interested in our effective web site optimization services, please contact us.

As a small business owner, I understand the importance of spending marketing dollars wisely. It is absolutely mandatory that advertising spend is allocated properly, or else you run the risk of pouring through your budget.

One of the beautiful things about online marketing for small business is that never before in the history of advertising has there been such effective methods of tracking your return on investment.

Tracking SEO Marketing via ROI

Return on investment truly is the most important aspect of online marketing for the small business owner. SEO marketing is amazing because each dollar can be realistically tracked using free Google Analytics (or even paid Analytic software such as Site Catalyst).

When a small business SEO campaign is started, a baseline of website traffic is established. As the marketing campaign continues, you will be able to measure and track the increase in website visitors.

Additionally, you will be able to calculate how the traffic increase translates into increased sales, leads, or client acquisitions.

This insight into your marketing dollar will allow you to “fail fast”. In other words, the website Analytics provide the information that will show whether the campaign is successful or not. This allows you to allocate your marketing dollars efficiently and quickly.

Proof of Search Optimization Rank Increase

Below is an example of the effectiveness of affordable small business SEO. These are results from a website that we took from absolute obscurity to receiving > 5,000 visitors per month within only 2 months time.

The result of this increase in traffic allowed a mortgage company to discontinue their offline marketing efforts and solely focus on online SEO marketing efforts. In fact, this company is still generating business nearly 3 years later solely from our web site optimization solutions.

These are actual Google Analytics statistics for this business website. It depicts a monthly time frame over a 3 month period. The visits and Page Views figures indicate stats over a 12 month time period.

Website Increase Due to Affordable Small Business SEO

Website Increase Due to SEO

How Can We Help Your Business

Our Optimization Services are Transparent

All of the search engine optimization work that we perform is transparent and open to our clients. There is no magic potion or magic bullet.

We even show you how to optimize your site as we go along. This way, you don’t have to depend on an SEO company in the future.

Our Low Cost SEO Strategies

Here is a list of just some of the effective website optimization strategies we will implement for you. Our work is proven to generate results.

If you are serious about your small business search engine optimization, we are here for you. We will work within your budget to provide you with efficient, effective low cost SEO solutions. Our services are proven to rank sites higher and generate leads, sales and revenue.

Please contact us for a no cost – no hassle strategic evaluation.

Email or Call: info@getlocalsearchmarketing.com / 775-453-0163.

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DIY Local SEO Strategies

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Local SEO Results Strategies

Rank High in Local Results

These do it yourself DIY local SEO strategies are proven to increase site rank. We keep these local SEO tips as up to date and comprehensive as possible. Search engines constantly evolve and we will continue to add free local search marketing strategies to this article that help you boost your site to the top.

That said – One thing will always remain to be certain; (Mental Note – If you take nothing from this article, take this nugget of information with you.)

“All search engines (Google, Yahoo, Bing) want/NEED to deliver the most relevant search results to the search query for the end user. If they did not, we wouldn’t use them!”

Taking that bit of information and turning it into a practical ‘real world’ application is the challenge. The goal of this writing is to provide to you the necessary tools in order to deliver the most relevant search engine result to the end user…er, your potential customer.

Rank High in Local Results

Remember above – the goal of the search engine is the deliver the most relevant search result to a users search query. Local search results are delivered by Google utilizing their Google mapping algorithm (which is different than their organic results algorithm, or even Google’s AdWords algorithm).

What does this mean for us? It means that we need to optimize your business location to be recognized as the most relevant business to that geographical location. But, how do we go about doing this? Great question. We need to reinforce the geographical relevance of your business location in the ‘eyes’ of the search engine through a number of local seo techniques. The first step is to add your business address information to as many business directories as possible.

List of Important Local SEO Directories
Submit and Confirm your business here immediately!

Insider Tip: Make absolutely certain that your business information is 100% uniform across every directory, including your Google Places and Bing Local profiles! This includes your business description, phone number, email, website, hours of operation etc.

Mandatory Directory Submission Sites
1. SuperPages
2. Yelp!
3. Merchant Circle
4. Manta
5. InsiderPages
6. CitySearch
7. Kudzu
8. JudysBook
9. Yippie
10. HotFrog
11. eLocal

Submitting to these local directories for SEO is good, but let’s make them great!

Necessary Action: Create ‘backlinks’ to your business directory URL’s. Utilize Digg, Facebook, Mister Wong, and other social bookmarking tools to bookmark your business directory listings! SocialADR is an easy way to accomplish this for you.

You may also utilize a paid submission service to these directories such as UBL.org, but I personally feel that hand submission is faster and more effective. If you feel that you need help with an affordable small business seo package, contact us.

Additional Geographical SEO Strategies

Generate Keyword Rich Reviews
Geo-Tagging Business Profile Pictures
Sitemaps + KML SiteMaps
Original Website Content
YouTube Geo-Tagged Video

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Best Backlink Generator Software

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Best Backlink Generator

Backlinks Are Like SEO Magnets

Looking for the best backlink generator software? Look no further! We have tested all of these backlink generator programs. (We only recommend effective seo backlining programs that we have had success with.)

Preface: No matter how many backlinks your site may have pointing to it, if your site is not optimized properly internally, your search engine ranking will always be limited. I recommend starting with on page optimization first.

Build Your Site on a Solid Foundation

Solid foundation recommendation: SUPER CHARGE your On Site optimization! We HIGHLY recommend Firestorm SEO – Talk about extremely powerful. This course will DRAMATICALLY increase your on site optimization and you WILL see results! I also recommend that you read our article on WordPress SEO Tips (even if you don’t use WordPress as your CMS).

I have personally seen new posts within these optimized sites that have reached #1 in Google within 10 minutes. ;-)

Automatic Backlink Generator List

There are a few criteria that have gone into these recommendations for seo backlink software. It is important to know that there are plenty of various backlink programs available, each with their own positive and negative attributes. Here is a list of a few of the items we have considered when putting this list together.

  • 1. Source of the Backlinks (Backlinks Must Originate from Trusted and Reputable Sources
  • 2. Automation ‘Completeness’ (Just How ‘Automatic’ is the software?)
  • 3. Customer Support (Do They Respond to Emails and Feature Requests?)
  • 4. Real World Rank Increase (Have We Seen Increase in Search Engine Rank?)

All of these SEO backlinks programs have proven to meet (or exceed) the above criteria.

Backlink Generator #1

A Truly All-Inclusive, Fully Automatic SEO Robot Powerhouse

Find out more! Watch the Video.

Backlink Generator #2

This Software Will BLOW YOUR SOCKS OFF!!!

Find out more! Watch the Video.

Backlink Generator #3

Ronco – Set it and Forget It SEO Software!

Find out more! Check out the Value.

Your SEO Software Recommendations

We encourage you to let us know about the success (or lack thereof) you have had with SEO Backlinks Generators. We believe the above list to be the best backlink generators on the market today, but we welcome your input! Please post below and tell the world about your experiences

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