Category: Search Marketing Blog

Creating the Best Website Content for SEO

Website Content for SEOWhat's the best website content for SEO?  Utilization of videos?  PDF's?  Plain text?  Create great content for SEO with this post.

Google absolutely loves web information and web pages that deliver a rich user experience and incorporate an array of varying content for the end user.

Knowing this, it is important to keep it in mind while creating blog posts or web pages for your website.

Providing a bevy of website content for your end user in your blog post should be of paramount importance.

While creating your post / page, do your best to include ALL of these types of web media.

Google will index not only your web page, but also the PDF, video, and even your .doc documents.

Remember, if you are including these types of text files, make sure to embed links back to your website for an additional linking boost.

We searched and found this great article relating to this often mystifying SEO question.  Remember once again…Create a rich and varying user experience for your end user, and everything will fall right in line.

 

Types of Content: How it Can Impact Your SEO

"We all would like to be the best in our industry. We want to produce the most engaging and shared content, rank well in search and generate more leads with.Business 2 Community"
http://www.business2community.com/seo/types-of-content-how-it-can-impact-your-seo-0215301

 

 
Additional Website Content Type Information!

 

Just as search engines understant that end users absorb content in many different forms, they also understand that end user access web information in many different ways.

Keeping that in mind, when you create your website content, in all of the varying forms (text, pdf, video, .doc, .xls, .pps etc…) make sure to share your content on all of your business social media channels.  (Facebook, Google+, Twitter, Digg, StumbleUpon, Flickr).

Website Content Summary

1. When creating a post, attempt to include many differnent forms of content.

2. Utilize photos, videos, and pdf's  (make sure to include links in your pdf / .doc documents.

3. Share your new post and the videos / additional content to your social media channels.

I hope these few tips help you along your way to creating website content for SEO.  Let other readers know what you think, and share additional tips if yuo have any!

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Top Local SEO Ranking Strategies

These top local seo ranking strategies are a great way to get started cleaning up and optimizing local business results in search engines.

I get asked many times how to rank high in local search results (including those results found in Google, Yahoo and Bing).

There's really no simple answer to sum it up and just say "Do this 1 thing…"

It's truly an amalgamation of traditional on page SEO, backlinking, and local search ranking factors that combine to provide search engines the informaiton they need to deliver the more relevant search result.

The following article is an excellent jumping off point to understand all of the factors that go into ranking in local search results.

Although there are already quite a few posts within our site related to this, I feel it is always best to provide and deliver information from a network of sources.

Enjoy this great article about top local seo strategies from Mr. Scott Gallagher on the Warrior Forum.

Top 10 Local SEO Strategies

"I created this and originally posted on my personal blog. Click to read original post . Top Ten Strategies for Local Rankings 1. Profiles Establishing.www.warriorforum.com/…/634578-top-10-local-search-engin…"
http://www.warriorforum.com/offline-marketing-discussions/634578-top-10-local-search-engine-optimization-strategies.html

Additional SEO Practices from Google

Questions? Comments?

Do you have any additional questions or comments about how to achieve high rankings in search results for local businesses?  If so, please leave a comment below, or contact us with any of your questions.  We're happy to help answer any of your local SEO questions.

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Best Use of 301 Redirect for SEO

I've been asked many times about how to best use a 301 re-direct for SEO.  Typically, as is seen in the SEO world, there are many different 'theories' and possibly useless or sometimes even dangerous 301 redirect SEO practices.

This free SEO webinar will help to explain best practice for a 301 re-direct.

 

How to Use a 301 Redirect for #SEO: Free SEO Webinar from the Search Engine …

"The Search Engine Academy will host a free SEO webinar and Thomas Petty, Master SEO Instructor will explain what a 301 redirect is and how to use it properly for SEO. | Virtual Strategy Magazine is an online publication devoted entirely to …"
http://www.virtual-strategy.com/2012/07/10/how-use-301-redirect-seo-free-seo-webinar-search-engine-academy

 

 

 

The above video is also a great study on how Google looks at 301 redirects and/or using the rel="canononical" attribute.  Enjoy!

Do you have any 301 redirect questions?  We're happy to help!  Contact Us and we will walk you through how to utilize a 301 redirect properly. 

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Local SEO Ranking Factors

Everyone needs to be at the top of Google Places, but not everyone knows how to get 'to the top'.  These local SEO ranking factors will help.

I am truly impressed by this list of ranking factors for Google Places.  So impressed, I thought I'd share them with you!  Why re-invent the wheel?  There's information to be had here that will benefit and increase your Google ranking in Placed results.

There is also a bevy of additional information in the following article related to recent search updates, and players such as Apple and Yelp that are making waves.  Check it out and let us know what you think.

 

Local SEO Factors: Survey Attempts To Rank 90 Of Them

"By Chris Crum · 1 hour ago · Leave a Comment Portland-based David Mihm Web Design put out the results of a big local search survey, attempting to rank the top 90 local search factors that influence a business' local Google rankings."
http://www.webpronews.com/local-seo-factors-survey-attempts-to-rank-90-of-them-2012-06

 

Here's a fantastic resource directly from Google that also helps to show the importance of having your business information correct within your Google Places Administration area. 
 

 

Are you ready to start using more of the suggested ranking factors to increase yout business in places results?  

Tip:  Make sure that when you submit your business information to citations or other directories that it matches EXACTLY the business information located within your Google Places Administrator area.  

It may not be an overnight process, but time and work will show true results.  Now go get working on those Google Places local SEO ranking factors for your busines!  If you get stuck, feel free to contact us for help.

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Google Places vs Google+ for Business

I found this wonderful article related to Google places vs. Google + Plus for businesses.  We all know that Google is integrating everthing within Google+, including all business locations.  

But, what does that mean for us as small business owners, and how as a small business owner can we optimize for this?  This is a great article to help with this conversion.  Take a read and let us know!  …

Google Places Replaced By Google+ Local: What Small Businesses Need To Know

"Google announced last week it had started converting pages in its local SEO platform, Google Places, to Google+ Local pages. The move coincides with Google+ adding a “Local” tab to its left-hand sidebar. Google Places was a dominant player in the local …"
http://www.business2community.com/google-plus/google-places-replaced-by-google-local-what-small-businesses-need-to-know-0190234

 

Check out the original format of Google Places…far from what we're currently seeing with Google + !

 

 
What are your plans for configuring your new Google Places account within Google+?  I think it's inately important to make certain that your Google Plus account contains all the exact same information your business is representing on its website.  

But that's just the beginning.  Don't forget that Google, Yahoo and Bing have all adopted Schema.org microformat standards.  Keep than in mind when developing or converting your business website pages!

After Google bought Zagat, it is now more important than ever to begin soliciting reviews for Google Places for your business.  I look forward to seeing Googles changes over the next few months.  It really should be exciting!

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